Combining regulatory frameworks with market-driven elements for effective environmental solutions

Rob Watson, is an interdisciplinary expert passionate about sustainability and business processes optimization. Rob's problem-solving approach integrates engineering, economics policy and coalition-building to address environmental challenges effectively. Advocating for greener practices, Rob aligns regulatory frameworks with market incentives for sustainable business models. He highlights the need for continuous improvement balancing economic benefits with environmental preservation. Strategic in his guidance, Rob urges alignment of strategies with scientific principles like chemistry and physics for long-term sustainability goals.


Rob is passionate about strategic consulting and bringing his clients as close to cost and environment optimization as possible. His view on combining regulatory frameworks with market-driven elements for effective solutions has solved complex problems and has helped many to achieve their goals. He stated that the need for lateral thinking and questioning existing norms contributes to continuous improvement towards regeneration and restoration of business and natural systems. We must all focus on creating solutions that meet corporate and social needs without exploitation.


The modern world in the United States and many other countries are now regulated by Leadership in Energy and Environmental Design. Rob Watson is responsible for the creation and implementation of LEED, which includes a set of rating systems for the design, construction, operation, and maintenance of green buildings, homes, and neighborhoods, which aims to help building owners and operators be environmentally responsible and use resources efficiently.


When asked what he always recommends to his clients, he highlights the importance of long-term vision and adjusting approaches for sustainability. Proposing a model to eliminate inefficiencies and enhance economic and environmental outcomes.


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