grIP Marketing Specialist John Deschner, President of Mucifer Labs, presented on Digital Market and Growth Strategies to Phillips Academy Andover Alumni in February 2021

grIP Advisor John Deschner gave a presentation to Phillips Academy Andover alumni entrepreneurs and venture capital investors titled “Digital Marketing and Growth Strategies" on February 16, 2021. The event was hosted by Mei & Mark LLP corporate attorney and grIP founder Jed Weiner, who is also an Andover alum.

John spoke about content marketing, brand strategy and growth for early stage companies. John discussed how to apply brand strategy fundamentals and content marketing tactics to early stage companies’ growth plans.

John is President and founder of MUCIFER Labs, a brand strategy, creative and content consultancy. He has over 20 years of experience in the industry, including time as Global Managing Director at Conde Nast’s CNX agency, Chief Innovation Officer at TBWA/Chiat/Day LA, and CEO of Ogilvy Malaysia. John has worked on top brands in CPG (P&G, LIFEWTR, Coca Cola), entertainment (Disney, ESPON), automotive (VW, Nissan), tech (Google, Microsoft, Snap) and QSR (Domino’s, Taco Bell).