Make Strategic Pricing Decisions That Work

By Ed Lee

In times of change it can be easy to make decisions without thinking about the long-term impact it can have on your business and what you originally were set out to do. That's why it's important to know your market and not stray from the goals you're trying to achieve, regardless of how tempting it is to react. Strategic and proactive pricing are tools that can be used to adjust your course and Peloton is an example of how that can be done.