grIP SEO specialist Michael Lewittes presented on Search Engine Optimization to Defense Entrepreneurs Forum Cornerstone Series in March 2021

grIP Advisor Michael Lewittes gave a presentation to the Defense Entrepreneurs Forum Cornerstone Series titled “Learn all About Search Engine Optimization” on March 17, 2021.

Michael discussed the importance of Search Engine Optimization (SEO) for improving the chances of a company’s product/services appearing at the top of Google’s search results. He highlighted how companies should work on SEO on a daily basis, and he discussed how companies should focus on ranking factors related to content, linking, and user experience.

Michael Lewittes is a media industry expert, entrepreneur, and investor, with a track record for scaling businesses. During his 25-plus year career, Michael has held leadership positions at Hearst, News Corp., and NBC. He was also largely responsible for turning the relatively unknown magazine Us Weekly into the entertainment bible. In 2009, Michael created Gossip Cop, the first and only website to fact-check entertainment news. A leading authority on Google’s algorithm and SEO, Michael regularly advises VCs, startups, and media corporations on best practices and growth strategies.