ARTICLES
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Understanding the Customer Journey
I’m usually the grIP data expert. But today, I’m diverging to discuss something my team has been focusing on lately: mapping the customer journey.
Reaction to Failure is the Better Measuring Stick
The right decision in the aftermath of failure is a better measuring stick for an organization undergoing cultural change rather than what happens in the wake of success. The reaction to failure gives better insight into organizational character.
Changes to Trademarks - The 2020 Trademark Modernization Act (TMA) Rules Are Now Active
Irreparable Harm - Injunctions can be an incredibly useful trademark enforcement tool, but they are difficult to obtain in many cases. Since the U.S. Supreme Court's patent related decision regarding irreparable harm in eBay Inc. v. MercExchange, 547 U.S. 388 (2006), U.S., appellate courts have been divided on whether they extend that ruling to trademark cases. The TMA ends that division once and for all making it easier to get an injunction – a valuable tool!
Why Businesses Establish IP Holding Companies
Companies possessing substantial intellectual property (IP) assets often establish an intellectual property holding company (IPCo) in their corporate structure. An IPco is a special purpose vehicle designed to hold and manage the IP of a corporate group. IPCo licenses the IP to affiliates for their use in business operations.
The Creations of Our Time
The act of creating is a very special thing. By creating, we bring something new into this world. Isn’t that cool? Musicians bring new songs into this world. Inventors bring new ideas. Artists bring new images. Entrepreneurs and scientists bring us solutions to problems not yet solved. All of these contributions make up the creations of our time.
MiamiCoin Could be Presage Crypto's Undoing
The Super Bowl was full of ads about cryptocurrency. This might make you think that crypto has finally made it, is fully mainstream, and is safe from regulation. That would be premature. Crypto has largely developed absent all government regulation and, given the actions against crypto firms involved in the Canadian anti-vaccine protests, are vulnerable to them.
When AI Goes Awry
Much has been touted about the wonders of AI writing tools, and while the copy generated by them is most assuredly artificial, "intelligence" is not the word that immediately comes to mind when reading machine manufactured content.
The Immediate & Vital Need for Business Innovation
It is not an exaggeration to say that the world in which you are operating your business today is changing rapidly, exponentially so. There is plenty of writing on the wall that the power and applications of our technology will increase roughly as much in the next three to five years, as it has in the last thirty years: billions of dollars per month funding new tech or tech-enabled companies, the growing sophistication of artificial intelligence and advanced analytics, an imminent integration of virtual/augmented reality systems, and the oncoming wave of the "internet of things.”
Regrounding the Front Line
Today’s national security innovation conversation exists within the context of global competition with China...
The Confluence of Story + Sustainability
Nowadays the dystopian worlds of THE HANDMAID’S TALE, MINORITY REPORT, and BLADE RUNNER feel less fictional by the minute…